Ballot for limited edition X100VI

Posted on Mar 21, 2024

Fujifilm UK has announced that the 110 limited edition X100VI cameras it has been allocated will be sold by ballot. The ballot will open at 8am on 25 March and close 48 hours later at 8am on 27 March. In order to enter the ballot, you must be signed up to the fujifilm-x.com mailing list.

On 2 April, 110 randomly selected successful entrants will be notified by email and will be invited to purchase the camera in person for £1934 at the House of Photography in Covent Garden, London on 6 April. They will be given 24 hours to confirm their purchase from the time of notification.

These limited-edition models are individually numbered and delivered in a special box with strap, soft release button and history cards. The camera body is engraved with the original Fujifilm corporate brand logo from 1934, along with the unique serial number.

Theo Georghiades, general manager at Fujifilm UK, explained, “Interest in this camera has been extraordinary – possibly the most coveted model we have ever released. We’ve taken note from the sale of the X100VI Limited Edition from other Fujifilm subsidiaries around the world, and we believe this is the most appropriate way to make sure that customers in the UK will have a fair opportunity to own this very special limited model.”

Full terms and conditions for the ballot will be on the ballot website, the link for which will be sent to subscribers via email on 25 March.