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fujifilm

Fujifilm announces two new cameras and two new lenses

May 16th, 2024
See specs for the GFX100S II, the GF500mmF5.6 R LM OIS WR telephoto prime, the X-T50 and the XF16-50mmF2.8-4.8 R LM WR kit lens

Fujifilm GFX100 II Goes Automotive

March 22nd, 2024
Automotive exotica and the FUJIFILM GFX100 II. For photographer Rupert Cobb, it’s a podium-topping combination

Fujifilm’s GFX100 II For Adventure

March 9th, 2024
Medium format power in a relatively compact body, equally adept for shooting stills and video, means the world is adventure and nature photographer Josselin...

A safe bet in a world of danger

December 19th, 2023
Acclaimed adventure photographer Michael Clark explains why he can depend upon the FUJIFILM GFX100 II when out making awe-inspiring images in unforgiving environments

FUJIFILM X-S20: the perfect creator’s tool

August 19th, 2023
Town planner turned visual storyteller Pete Elliott tells us why the X-S20 fits him like a glove

Instax squares up

July 7th, 2023
Fujifilm adds more options to its instant-printing line in the form of the Square SQ40

X-S20 hits right notes for content creators

July 5th, 2023
Architect, photographer and musician Enoch Kolo, aka Noxz, details why both he and his online audience are fully in tune with Fujifilm’s newest hybrid...

Fujifilm takes things to the X-S with X-S20 & more!

June 22nd, 2023
Three products unveiled by imaging giant Fujifilm, including an updated camera, ultra-wide lens and improved app

Whisper it: Fujifilm’s X-T5 is streets ahead

June 20th, 2023
Unobtrusively compact yet high spec, the Fujifilm X-T5 is just what street photographer Mr Whisper ordered

An ocean of possibilities with Emily Endean

May 19th, 2023
Ocean, travel and nature photographer Emily Endean reveals how the Fujifilm X-T5 is helping her live the dream
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